Oxford University Press Southern Africa

Addresses the specific communications needs of technikon students studying marketing.

The second edition of Global Business: Environments and Strategies explores the global business landscape, focusing on globalization, international trade, economic integration, trading blocs, and free trade agreements. It features new sections on e-commerce strategies and global marketing, with practical case studies for learning.

A practical textbook which covers basic public relations theory, media relations, practical techniques applicable in public relations, and guidelines on business etiquette. This book includes international contemporary developments in public relations. Its examples and case studies are drawn from a South African context.

Written from a southern African perspective, this book presents a comprehensive introduction to marketing in the tourism and hospitality industry.