Spark: The Insight to Growing Brands

Spark offers a lifeline to the professional committed to building and nurturing a powerful brand.
Publisher: Simon & Schuster
Availability: In stock
ISBN: 9788193355220
GTIN: 9788193355220
AuthorRangappa, Paddy
Pub Date16/05/2017
Country of OriginIndia
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Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building—how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.