Whereas material knowledge often leads to pride, spiritual knowledge culminates in humility and appreciation for the personal feature of the Absolute Truth, or Krishna, "the all-attractive one." The greater we think we are, the less we'll be attracted to Krishna; and the Bhagavad-gita won't even make sense to us.
Helped by George, the devotees record the Hare Krishna Mantra on the Beatles Apple label and open Britain s first Hare Krishna temple in Bloomsbury, London.